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Grammy-winning artist to debut global fragrance line in Spring 2012.
November 12, 2010
By: TOM BRANNA
Editor
Coty Inc. officially announced the signing of international and multifaceted artistic force Lady Gaga to develop and market her first-ever signature fragrance. The yet-to-be named fragrance line is expected to launch in Spring 2012. Distributed worldwide, the fragrance will be managed by the Coty Beauty division in close collaboration with Lady Gaga, who will be creative director, and her Haus of Gaga team. Marketing plans for the fragrance are currently in development. Having sold more th...
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